Artificial intelligence is changing the landscape of business marketing as we know it. Businesses no longer have to rely on human intuition and guesswork when it comes to marketing tactics.
AI marketing tools can help automate many of the tasks that used to require human input, such as content creation, design, SEO, and email campaigns.
In this article, we will list the 17 best AI marketing tools for your business. We’ll discuss what AI is and how you can best benefit from using these tools in your marketing campaigns. So whether you’re just starting or you’re looking for ways to take your business to the next level, read on for the best AI marketing tools on the market and how you can use them in your business marketing.
Is AI the same as machine learning?
AI is an umbrella term that refers to a variety of technologies that enable machines to replicate or exceed human intelligence. These categories of technology include machine learning, natural language processing, and computer vision. Each of these categories has its own uses and applications in business marketing.
How can AI be used in marketing?
There are many ways AI can up your marketing game. Some of the most common applications include content creation, design, SEO, and email campaigns.
Content Creation: The best content creation software is powered by AI. AI can write exceptional copy for blogs, ads, product descriptions, emails—pretty much anything you need to write that’s not legalese or other esoteric content.
Design: Graphic designers can use AI design software tools in a variety of the programs Adobe’s Creative Cloud has on offer. For instance, Photoshop’s “Content-Aware Fill” feature uses an AI tool to automatically fill in gaps in an image. And Illustrator’s “Recolor Artwork” tool uses AI to suggest new color schemes for a design.
SEO: AI can be used in search engine optimization tasks such as identifying the best keywords to target and creating optimized content around those keywords.
Email Campaigns: AI tools can help create targeted email campaigns by analyzing data about customers’ preferences and behavior. This allows businesses to send more relevant and effective emails that are more likely to be opened and clicked on.
Video: By using an AI tool for video creation and editing, video creators can save time and produce higher quality videos with less effort.
Digital publishing: Soon, all digital publishing, including the five digital publishing power tools—written content, video, podcasting, webinars, and images—will be at least partially powered by artificial intelligence.
What tasks can an AI marketing tool help with?
While marketing software powered by AI are a powerful game-changer for your digital marketing strategy, they cannot yet replace human creativity or provide strategic insights. What it can do is help with things such as:
- Personalize your communications with customers
- Automate repetitive and time-consuming tasks
- Target your marketing efforts more effectively
- Create more engaging content
- Optimize your website for search
- Track and analyze your website’s analytics data
Using AI for Content Creation
Let’s face it your marketing strategy will be heavy with content strategy goals. With that in mind, the first AI tools in your marketer’s toolkit should be those that make written content creation easier.
The AI content creation platforms that produce the best results, without plagiarism, and with grammatical accuracy are shown below.
Jasper is probably the top AI marketing tool you’ll want to invest in. Simply put, Jasper is an AI writer that helps you write better content, faster. And you don’t need to be an expert copywriter to use it!
Jasper also has over 50 templates to guide you quickly and easily through the process of creating emails, cover letters, biographies, social media posts, product descriptions, and so much more.
Jasper has an excellent learners academy of videos to walk a new user through the process of using every tool and template. They also have a thriving Facebook community of users who share tips, tricks, successes, and conundrums.
Jasper offers a certification program that will train you in all aspects of Jasper. They’ll even supply you with a certificate and emblem you can use for promotional or resumé purposes.
What I love about Jasper
ClosersCopy is another AI writing tool that can help you with your content strategy by writing better, high-performing content. It uses AI to help you come up with ideas and improve your writing style.
ClosersCopy has a fanbase of professional writers and marketers who use AI to help them produce the best content possible. This includes using AI to research and analyze competition, finding keywords that will help get higher rankings in search engines, and creating headlines that capture attention.
With long-form content such as blog posts, articles, ebooks, and so on being so important for your marketing strategy, having a long-form AI-powered content writing tool will make all the difference. Both ClosersCopy and Jasper have excellent blog post workflows making long-form content a breeze!
If I had a limited budget and could only purchase one or two AI marketing tools, ClosersCopy or Jasper would be one of my first purchases!
What I love about ClosersCopy
- They have a lifetime purchase opportunity
- Offers free SEO and content audits built-in
- Has three AI modes: sales (for sales letters, product descriptions, etc), blog, and story
Grammarly isn’t an AI writing tool, but rather a cloud-based typing assistant that checks for spelling errors as well as grammatical, punctuation, clarity, engagement, and delivery flaws. Once an error is detected, Grammarly uses AI to find and evaluate potential replacements for the mistakes it finds.
Grammarly is free for misspelled words, imperfect grammar, and punctuation mistakes which is the most you may need. Grammarly premium offers additional benefits such as:
Additional benefits for Grammarly Premium users:
- Clarity-focused sentence rewrites
- Tone adjustments
- Plagiarism detection
- Word choice
- Formality level
Search engine optimization (SEO) is a crucial component of marketing today. Website owners can optimize their websites for better search engine ranking using AI-powered SEO tools. AI can help with keyword research, for example, by finding the best keywords to target for your website content or using predictive analytics to give you nuanced data feedback.
AI-powered SEO tools help with on-page optimization, too. On-page SEO involves things like optimizing your website title and meta tags to ensure they’re effective for both users and search engines.
Finally, AI can help with link building and other off-page SEO tasks by identifying high-quality links and opportunities that you may not have otherwise found.
Which AI software tools are best for SEO?
Rank Math is a full-fledged on-page SEO plugin. It’s different than Surfer in that Surfer is more focused on content generation and optimization. Rank Math is also less expensive than Surfer, but doesn’t offer all the features Surfer does.
Think of Rank Math as an AI marketing/SEO tool that not only provides real-time search engine optimization recommendations but also helps your marketing strategies by ensuring that your website and marketing message are actually seen!
What I love about Rank Math
- It has advanced Google Analytics integration to help you analyze your customer data
- It analyzes the SEO performance of every post and page and gives you actionable insights
- It’s easy to see top winning/losing posts and keywords
- Because of Rank Math’s low price to value, it is another AI marketing tool I’d advise putting at the top of your list.
Surfer SEO is a tool that uses AI to help businesses increase their website’s ranking on search engines. It does this by analyzing a website’s content and then making suggestions on how to improve it for better search engine visibility.
Surfer SEO is also able to track a website’s ranking progress over time, so businesses can see how their efforts are affecting their position in search results.
Things I love about Surfer
- It integrates with Jasper allowing for fast, SEO-optimized blog posts.
- Surfer has a feature called Grow Flow that leads you step-by-step into making SEO improvements daily.
- Easy and intuitive interface
Semrush is a platform that helps you optimize your website for search engines. It uses AI to help businesses track their website’s analytics data and identify opportunities for improvement. It also provides insights on how to optimize content for better performance.
Things I love about Semrush
- The keyword intent tool in the Semrush keyword analyzer is ideal for determining the most relevant keywords for your company.
- Semrush provides extensive SEO data as well as PPC (pay-per-click) ad data, which its competitors don’t.
- Semrush offers a fully functional free trial.
Email marketing using AI
Email marketing has come a long way since its inception in the early 1990s. At that time, it was simply a way to send messages to a group of people. However, over the years email marketing has evolved into an incredibly powerful tool that can be used to improve sales, boost customer loyalty, and increase brand awareness.
Thanks to the power of artificial intelligence, email marketing is now easier than ever before! AI marketing tools can help your email marketing strategy by:
1. Writing and optimizing your email subject lines
Using algorithms, the email marketing software’s AI creates subject lines that are designed to generate a higher click-through rate. The AI then analyzes the results of each marketing campaign to optimize and improve your subject lines over time.
2. Writing email body copy for you
Yep, AI can even write email copy for you. In fact, AI deep learning technology can create copy to resonate with any audience, segment, or individual. You can also use an AI writing tool such as Jasper, with its built-in email templates, to write your body copy.
3. Providing advanced personalization
Email marketers can use marketing software powered by AI to provide targeted recommendations for goods that a specific consumer is most likely to be interested in and insert these items into individual emails.
4. Determining the right time to send
Knowing the right time to send your emails used to be a matter of trying, adjusting, and retrying until you get it right. AI-powered email marketing software takes the guesswork out of the equation by analyzing various data points and determining the best time to send. Better still, the AI can analyze and determine this on an individual basis so that each recipient receives the email at the best time for them.
5. Customizing what your audience receives
AI-powered marketing may be personalized for each customer, with machine learning used to determine the best offer to receive and the best time to receive it.
Bottom line, if you’re not using a platform for your email marketing that embraces AI, you’re missing out. But which AI marketing tool can most effectively improve your email marketing? These five below are leading the way!
Which AI-powered email marketing tools are best?
When looking for AI marketing tools for email automation, there are a few things you’ll need to consider before making your purchase.
First, think about what your specific needs are. Do you need a tool that can handle high volumes of emails? Or one that offers advanced personalization features? Once you’ve identified your needs, you can start narrowing down your options.
To help you narrow down your search, these two AI marketing tools are exceptional for email marketing.
In 2020 ActiveCampaign raised $100 million to automate marketing campaigns with AI and machine learning. They’re serious about the future of AI!
With its built-in AI engine, ActiveCampaign can now automatically personalize your emails based on what it knows about your subscribers. It can also segment your lists and target specific subscribers with laser precision.
Things I love about ActiveCampaign
- Simple, clean interface that’s easy to use
- Excellent automation tool. Set up virtually any automation you want: drip campaigns, email follow-up, customized campaigns, and so on.
- ActiveCampaign can set up landing pages, send personalized “conversations” to website visitors, and create chatbot automations.
ConstantContact is an email marketing tool that uses AI to help users create and send newsletters, promotional emails, and other types of email content. The software analyzes a user’s contact list and provides suggestions for how to segment the list into different groups, based on factors such as location, age, gender, and interests.
Benefits of Constant Contact
- Provides templates for creating email content, as well as tools for managing bounced emails and unsubscribe requests.
- offers a wide range of features for tracking the success of email campaigns, including open rate and click-through rate.
- By analyzing a customer’s past campaign data, Constant Contact’s AI can provide insights that can help improve open rates, click-through rates, and other key metrics.
Graphic design software powered by AI
Graphic designers have always been at the forefront of using new technology to create amazing works. And now, they are using AI-powered design tools to make better designs, faster!
AI-powered design tools can create multiple versions of a design in minutes, something that used to take hours or even days.
Design is an inextricable part of marketing. Because of this, I recommend your AI marketing tools portfolio include at least one design tool powered by AI.
Here are some of my favorite AI tools for graphic designers who want to stay on the cutting edge of design:
Adobe Creative Cloud
Adobe is a leading provider of creative software, and its products are used by marketing professionals around the world. Adobe Creative Cloud offers a comprehensive suite of tools for creating stunning visuals, developing engaging content, and managing complex campaigns.
With the recent introduction of Adobe Sensei, a powerful artificial intelligence platform, Adobe is redefining what’s possible in marketing.
Benefits of Adobe Creative Cloud
- Adobe is heavily invested in AI and is continually updating and integrating AI across all its product lines.
- Adobe programs are highly applicable to marketers for creating content, graphic designs, illustrations, photo-editing and manipulation, professional video creation, and more.
- Creative Cloud includes all of Adobe’s Creative Cloud products (over 20) for an incredibly low price.
Uizard uses AI to create design prototypes from sketches. Before I design something—a website, app, etc—I typically do a rough sketch first, then build the sketch and tweak it once the framework is in place.
Uizard does the initial build for me, letting me easily continue with my design process now on the computer screen.
- Uizard can also be used to create 3D models and illustrations.
- It gives you the ability to test designs before they are finalized.
- You can share designs with teammates or clients.
Social media programs powered by AI
In recent years, artificial intelligence has transformed social media marketing. Software companies have developed platforms that use AI to automate many of the tasks associated with social media marketing, including creating and scheduling posts, monitoring engagement, and analyzing analytics data.
The two most popular AI marketing tools in the social media automation market are Hootsuite and Sprout Social. Both of these prominent platforms use AI to maximize their effectiveness and results.
From small marketing campaigns to larger, more complex campaigns, either of these two platforms is an excellent choice!
Hootsuite is an AI marketing tool in the social media management space that enables people and businesses to more effectively manage their social media presence. It does this by providing users with tools to help them post content, track engagement, and measure results across all their social marketing channels.
Hootsuite uses artificial intelligence (AI) in many of its tools and functions. For example, the platform can help users identify the best times to post content, recommend content that is likely to be popular with followers, and provide insights into which content is resonating with audiences.
Other benefits of Hootsuite
- Hootsuite’s Smart Inbox tool uses AI to prioritize and organize messages from various social media platforms. This helps users to quickly and easily respond to the most important messages first.
- Its Suggested Posts feature uses AI to suggest content that may be of interest to the user, based on their previous interactions and behaviors.
- Hootsuite’s Insights tool uses AI to provide users with detailed reports on their social media performance. This includes insights on engagement rates, reach, and audience demographics.
Sprout, like Hootsuite, is a social media management tool that lets businesses manage all their social media accounts in one place.
Sprout uses artificial intelligence to power their software, which provides marketers with insights on how to better engage with their audience. Sprout also offers a suite of tools to help businesses with tasks such as scheduling posts, analyzing social media analytics, and more.
The biggest difference between sprout social and HootSuite is Sprout Social’s audience discovery function. This function helps social media marketers by highlighting people or accounts the business should follow and pointing out spam or bot accounts they should Unfollow.
By pulling data from its CRM functionality, Sprout social can also show the social media marketer a brief history of their conversation with someone on Twitter.
Sprout Social's AI tools can
- Help businesses identify and target their most engaged followers, as well as automate many tasks such as scheduling posts and analyzing social media analytics.
- Manage, measure, and analyze social media activities.
- Schedule posts and track user engagement.
Video is another area AI marketing tools are making a big impact.
As video becomes an increasingly important part of content marketing, video creators are turning to AI marketing tools to help them produce and market their videos. With AI, video creators can save significant time and produce higher-quality videos with less effort.
Here are my favorite AI-powered video creation and editing tools:
Adobe Premiere Pro
Adobe Premiere Pro is a powerful video editing software used by professionals in a variety of fields, from marketing to filmmaking. Premiere Pro offers a wide range of features and an intuitive interface, making it a popular choice for video editors of all experience levels.
Other benefits of Adobe Premiere Pro
- Premiere Pro is part of Adobe’s Creative Suite but can be purchased separately also.
- Many of Premiere Pro’s features are powered by AI making it one of the most state-of-the-art video editing tools on the market.
- Adobe Premiere Pro is an industry-standard for video editing.
Wisecut is a video editing software that uses AI to help video marketers create better videos. The software uses artificial intelligence and voice recognition to edit videos for you. It can automatically remove silences, create subtitles, adapt background music, and even offers auto-translation.
Wisecut also provides automatic video editing features, such as cropping, resizing, and adding text overlays.
Other benefits of Wisecut
- Generate video slideshows from photos and videos.
- Get insights into how your videos are performing and what changes you can make for improvement.
- Provides automatic audio ducking
Lumen5 is a video creation game-changer. It’s an AI tool that can create simple videos based on text. For example, you can create a video using one of your blog posts and give your target audience an alternate way of consuming the content.
Other benefits of Lumen5
- It’s easy to create videos without having any previous video editing experience.
- Lumen5 has preestablished video format setups for most popular social media channels.
- There’s built-in functionality that let’s you personalize your videos with your business branding.
AI website builders
Stay tuned for info in this category. While website builders aren’t exactly marketing tools per se, they are, none-the-less, part of the marketing equation. I’m researching and building a sample website using a few of these programs and I am impressed! Exciting things to come!
Final thoughts on AI marketing tools
Marketing tools powered by artificial intelligence are quickly becoming essential for businesses of all sizes. By leveraging the power of AI, these tools can provide insights that would otherwise be difficult or impossible to obtain, speed up the design process, add a level of creativity beyond your own, and much more.
Tools that leverage the power of AI can help businesses to better understand their customers, predict future trends, and optimize their marketing campaigns for maximum efficacy. What’s more, AI is only going to become more powerful and sophisticated as time goes on.
For these reasons, it is wise for business owners and marketing professionals to begin exploring these modern marketing tools now, while they are still in their relative infancy. You can educate yourself, take steps toward integrating these new technologies, or hire a marketing consultant to help.