5 Social Media Marketing Tools Every Business Needs

Updated: April 26, 2024
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As a business owner, you probably already know that social media can help you reach new customers and expand your brand. Trying to manage all aspects of social media, on the other hand, can be time-consuming and overwhelming. That’s where social media marketing tools come in.

In this article, we will discuss the best tools for social media marketing including automation tools, content creation, and more. So whether you’re just getting started with social media or you’re looking to improve your results, these social media marketing tools will help you get there!

What is Social Media Marketing?

Social media marketing is the process of using social media platforms to promote and sell products or services. It is a key component of a company’s digital marketing strategy. Like personal social media accounts, business social media accounts are used to build relationships, interact with customers, and share information. However, there are some key ways in which social media marketing differs from personal social media use.

First, social media marketing is focused on achieving specific business goals, such as increasing sales or generating leads. Second, businesses use a variety of social media marketing tools and tactics to achieve their goals, such as paid advertising, influencer marketing, and content marketing. Finally, businesses must measure and track their social media performance to ensure that their efforts are effective.

There are dozens of social media platforms. The major ones for business include Facebook, Instagram, Pinterest, Tiktok, Twitter, LinkedIn, and YouTube.

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Whichever social media platforms you decide to go with, be sure to pay attention to your online brand management. This means setting up your page banners, headers and avatars so that your social media pages look clearly like an extension of your company.

The five social media marketing tools we will be covering are:

1. Automation tools

Social media marketing tools for automation help by scheduling posts in advance, so you can focus on other tasks. In addition, social media automation tools can help you improve your results by giving you insights into your audience’s behavior and helping you track your progress over time.

Why Automate Social Media Marketing?

While it’s true that social media marketing is a great way to connect with more people and grow your business, it can be time-consuming if you’re manually posting to all of your social media accounts. A social media marketing tool that automates your posts can help you save time.

There are several different social media marketing tools that you can use for automation including AI-powered marketing tools. Listed below are the top social media marketing tools for automation that are most popular among business owners.

marketing automation

The biggest benefit of social media marketing automation tools is the amount of time they save.

Best social media tools for AUTOMATION

> Hootsuite

Hootsuite is a powerful social media marketing tool that enables you to manage all of your social media accounts in one place. It’s a social media marketing tool that not only automates but also enables the user to manage multiple social media accounts at once.

Hootsuite is a simple social media marketing tool for planning and scheduling posts, tracking your progress, and interacting with your audience. It allows for team collaboration as well as an approval process.

Aside from having all of your comments and mentions in one place, with Hootsuite you can also assign tasks, create a social media calendar, and schedule updates.

Furthermore, Hootsuite’s social media marketing solutions link with Facebook, Twitter, Instagram, Google, and YouTube to provide an in-depth analysis of your statistics as well as the capacity to engage with potential consumers.

hootsuite homepage

With Hootsuite you can:

  • Watch several social media channels from one location.
  • Prepare your posts in advance.
  • Analyze analytics data quickly and effectively.
  • Use the Hootlet plug-in to make sharing information easier.
  • Monitor your social media interactions
  • Manage customer service on social media effectively.

> Content Studio

ContentStudio is a valuable content and social media marketing software that helps companies easily find, plan, produce, and share compelling material across multiple social media and blog channels.

Businesses can use content curation tools such as Content Studio to create campaigns by combining articles, videos, pictures, GIFs, quotations, and other relevant content for their social networks.

ContentStudio provides various tools to make campaigns more efficient and help teams work together on social media projects. It also has tools to assist marketing professionals with publishing articles, automating tasks, and finding relevant content.

Content Studio’s features include:

  • Publishing content automation
  • Content management
  • Multi-account management
  • Multi-user collaboration
  • Post-scheduling
  • Social media monitoring

2. Content creation tools

One of the most important aspects of social media marketing is creating high quality content for each social media platform. Luckily, there are plenty of digital publishing tools to help with that!

What type of content is best for social media?

The type of content you share on social media should be tailored to the specific platform you are using. Each platform has its own strengths and weaknesses, and certain types of content are more suited to some platforms than others. For example, Twitter is ideal for sharing short updates and links, while Facebook is better for longer-form content and visual media.

Here is a list of the most popular social media platforms and the best types of content for each one:

  • Twitter: Short updates, links, hashtags
  • Facebook: Longer-form content, visual media, video
  • Instagram: Visual media, especially photos and videos
  • Pinterest: Images, infographics, DIY projects
  • TikTok: Videos built inside the platform
  • LinkedIn: Photos, videos, relevant articles
  • YouTube: Videos, including long-form videos

In the section below, we cover the best content creation tools for your social media images, videos, and written content. Let’s start with image and video tools. There are many content creation software tools depending on they type of content you want to create.

Best social media tools for CONTENT CREATION

> Adobe Creative Cloud

If you’re looking for more professional tools to create your social media content, the Adobe Creative Cloud is the way to go. It’s a subscription service that gives you access to over 20 different software programs, including Photoshop, InDesign, and Illustrator.

Adobe Creative Cloud is great for business owners who want their social media content creation tools all within the same platform.

Adobe Creative Cloud has been an industry standard for graphic design businesses for years. And now they are integrating the power of AI making them one of the best software tools for content creators and social media managers.

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Adobe Creative Cloud Offers Over 20 Tools including:

  • Photoshop: Create a variety of social media content such as graphics, photos, and art.
  • Illustrator: Create vector illustrations and infographics.
  • Lightroom: Touch up your social media images like a pro.
  • Premiere Pro: Sophisticated video and film editing software.
  • Adobe Express: Quickly and easily make standout social media content from thousands of beautiful templates. 

> Canva

If you’ve been working with social media for a while, you’ve probably heard of Canva. Canva is a handy social media tool for the quick creation of images, videos, infographics, and more. And it’s one of the most popular social media marketing tools available!

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Canva allows you to easily create designs without having any prior knowledge of graphic design. For social media, there are templates for Facebook ads, Twitter posts, Pinterest graphics, LinkedIn banners, YouTube thumbnails, and more.

Some of Canva’s best features are:

  • It’s quick and easy — perfect for social media.
  • You can save branding elements for quick and easy access.
  • It has thousands of one-of-a-kind elements for creating stunning social media images and more.
  • Canva also includes ad templates, social media headers, infographics, and social media posts.
  • Canva’s basic version is completely free!

3. AI Writing Tools

Using Artificial intelligence to help with your social media posts is surprisingly beneficial. AI writing software can generate all kinds of written content for you from blogs and articles to emails, social media posts, and more.. For social media, an AI-powered writing tool can help you write headlines, post content, and more.

What writing tasks can you use an AI writer for? Pretty much anything! I took a poll within a large AI-writers facebook group to see what most people used an AI writer for and social media was the number two answer (writing long-form content like blogs, books, and sales letters was number one.)

Best social media tools for AI WRITING

> Jasper

The best AI writer on the market today is Jasper. Jasper AI is a robotic writer powered by cutting-edge artificial intelligence technology that can curate content 5x faster than the average human copywriter. Talk about saving time!

With Jasper AI, you get 100% original content. There’s a plagiarism checker built right inside the Jasper interface. Jasper’s plagiarism checker is powered by CopyScape, an online plagiarism detection service that checks whether similar text content appears elsewhere on the web.

social media marketing tools - Jasper

Jasper also has built-in social media templates, plus the power to generate persuasive, enticing copy for your blog posts, landing pages, social media, ads, marketing emails, and more.

Feeling intimidated about using an AI-writer? No problem. Jasper has a comprehensive, free video learning academy filled with topic-specific tutorials to get you up to speed!

With Jasper you can:

  • Quickly generate blog posts, landing pages, social media posts, and much more.
  • Create 100% original content.
  • Change the tone of the writing. Want your social media post to be funny? Simply indicate that in the “tone” field.
  • Have access to over 50 templates and frameworks for your content strategy including many for social media.
  • Let the Boss Mode long-form assistant write much of the copy for you.
  • Rest assured knowing Jasper is cloud-based so not only is your data protected from computer failure it also works on any computer regardless of system software.
  • Step up your social media marketing strategy using Jasper’s speed and creativity

> ClosersCopy

ClosersCopy is another AI-powered copywriting and content marketing tool that allows you to create more compelling and engaging content in less time. ClosersCopy, as the name implies, specializes in sales copy, leads, blog content, ad copy, and emails.

ClosersCopy can also be used for social media. If social media is the bulk of your copy needs (and if you don’t need some of the more powerful features of Jasper) ClosersCopy may be a good fit since is less expensive than Jasper.

ClosersCopy promises numerous future updates, so this software may improve over time.

closerscopy home page

Some of ClosersCopy’s best features

  • Simple interface + editor.
  • Supports 127 different languages
  • Copy analysis is available with a single click.

4. Social media analytics tools

Social media analytics tools are software programs that help social media marketers track and measure their performance. By analyzing data such as engagement rates, reach, and click-through rates, social media analytics tools can give marketers insights into what is working well and what needs to be improved.

In addition, some social media analytics tools also offer features for identifying influencers and measuring brand sentiment. Overall, social media analytics tools can be extremely beneficial for social media marketers who want to track their performance and improve their results.

Social media management tools for analytics can:

  • Aid your social media marketing efforts by recognizing trends in offerings and brands.
  • Help you to understand what is being said on social media and how it is being received in conversations.
  • Use social listening and social media monitoring to understand customer attitudes toward products and services and discover what your competitors are saying
  • Assess the response to social media feedback.
  • Determine the impact of third-party partners and channels on social media performance.

Best social media tools for ANALYTICS

> Sprout Social

Gone are the days of having to post your social media content separately on each of the social media platforms. Sprout Social is a social media management tool that includes tools for engagement, publishing, analytics, and team collaboration.

As far as analytics goes, Sprout has you covered. Whether you want to do a deep dive into a single platform or quickly compare results across multiple social media platforms at once.

You can quickly organize and share your data by using simple, presentation-ready reports. Take it a step further with Premium Analytics and design custom reports based on your organization’s key performance indicators (KPIs).

sprout homepage

Some benefits of Sprout Social include:

  • Sprout is a social media scheduling platform as well as an overall social media management platform.
  • It allows you to manage multiple platforms at once.
  • It includes social media monitoring tools, tools to develop your social media strategy, as well as social media automation tools.
  • In addition, Sprout’s browser extensions allow you to schedule directly from your web browser.
  • The ability to set optimal send times and send your social media posts automatically.

> Hubspot

HubSpot is a CRM platform that provides everything a growing business needs to provide a world-class experience for clients on a single platform.

HubSpot is a personalized marketing software that includes blog posts, SEO, social media, emails, landing pages, automation, and web analytics.

By using HubSpot social media management software, you can increase your efficiency by publishing content to social networks from the same place you build campaigns.

You can set up keyword monitoring so you never miss a mention, plus link all your interactions back to your CRM. This enables you to have contextual conversations, as well as build reports detailing your social media ROI.

hubspot analytics page

Some of Hubspot’s best features for social media marketing

  • Use Hubspot social media post scheduling
  • Monitor your competitors and social media mentions
  • Integrate with LinkedIn to use Hubspot’s publishing features
  • You can understand which social media posts are driving the most interest.

5. Video editing tools

Video editing platforms are included in this list of social media marketing tools because they are crucial for creating video content. And video content is crucial for social media!

With video tools, you can edit, modify, generate, or manipulate a video or movie file. A video editor also allows you to cut and arrange a video to improve its flow, as well as add effects to enhance it.

You may be used to doing your social media related videos with your phone. And many times your phone is the perfect tool for the job. But other times, especially for more complicated editing projects, you’ll need to use a more sophisticated video tool.

The tools listed below are not only great tools, but they also have the benefit of being powered by AI, saving you valuable time, and often allowing for creativity beyond the scope of what comes naturally.

Best social media tools for VIDEO CREATION & EDITING

> Wisecut

Wisecut is an instant video editor that uses AI and voice recognition. It automatically removes silences and generates English subtitles, soundtracks, and more. Wisecut is the perfect tool for creating polished videos quickly and easily.

With Wisecut, there’s no need to worry about editing your videos yourself. Wisecut takes care of everything for you. Simply upload your video, and Wisecut will do the rest. Wisecut’s AI and voice recognition technology ensures that your videos are edited perfectly every time.

Wisecut homepage

Some of Wisecut’s best features

  • AI-Powered Auto Cut 
  • Add life to your videos with music that fits the style and mood of your video.
  • Editing is simple for creators of all levels, with text-based editing using an auto-generated storyboard.
  • You can enable auto captions
  • AI-powered audio ducking and voice booster
  • The ability to export transcriptions as text without the timestamps

> Filmora

Filmora, by Wondershare, is the perfect video editing tool for anyone, regardless of skill level. Its wide range of features include trimming and merging clips, adding titles and effects, and more.

Filmora’s interface is easy to use and understand which makes it a great choice for those who are new to video editing. Additionally, professionals can use Filmora’s advanced features to add more sophisticated layers of editing.

With Filmora, you can create stunning videos with just a few clicks. The software comes with a wide range of features, including the ability to add transitions, effects, and titles. You can also add music and audio files to your videos.

Filmora makes it easy to share your videos on social media platforms such as YouTube, Facebook, and others.

Overall, Filmora is a powerful and versatile video editor that is perfect for anyone who wants to create beautiful and professional-looking videos.

filmora screenshot

Some of Filmora’s best features include:

  • Support for 4K editing
  • Gif compatibility
  • Noise reduction
  • Color correction
  • Text editor with advanced features
  • A sound mixer
  • Stabilization of video
  • Scene recognition
  • Equalizer for audio

Final Thoughts

Social media marketing tools are essential for businesses to connect with their customers and create effective campaigns. In this article, we have listed some of the best social media marketing tools that you can use to improve your ROI.

Each of the tools in this article has unique features that make it perfect for social media marketing. Additionally, all of these tools are easy to use and understand making them great for beginners and professionals alike.

So why wait? Get started with these social media marketing tools today and improve your business’s online presence!

Disclosure: Some of the links in this article may be affiliate links, which can provide compensation to me at no cost to you if you decide to purchase a paid plan. These are products I’ve personally used and stand behind.

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